Especialista en CRM (Ciclo de Vida y Automatización) Mercado Francés

What are we looking for? 🎯

• Fluent in English and French (written and spoken)!

• 2-3 years of experience in lifecycle marketing, demand generation, marketing operations, or a related field.

• Hands-on experience with CRM and marketing automation platforms - HubSpot experience is a strong plus.

• Familiarity with sequencing or outreach tools (e.g. Outreach, Salesloft, Apollo) is valued.

• Comfortable using AI tools day-to-day - for writing, research, automation, or analysis.

• Strong organisational skills and attention to detail, with a bias toward execution.

• Data-driven mindset: you use metrics to diagnose problems and prioritise action.

• Comfortable working cross-functionally with SDRs, Field Marketing, and global stakeholders.

HubSpot, Outreach / Salesloft, Apollo / Clay, ChatGPT / Claude, Notion / Confluence. Familiarity with PowerBI/Looker or similar reporting tools is a plus.

Perks of being part of Factorial 😎

• Competitive ESOP plan 📈

• High growth, multicultural and friendly environment 🤝

• Healthy life with Wellhub (Gyms, pools, outdoor classes) 🕺🏻

• Save expenses with Cobee💰

• Language classes 👩🏻🏫

• Breakfast in the office and organic fruit 🍏

• Food discounts with Nora 🍱

• Pet Friendly 🐕

• Much more that we'll spill during the interview process

Hello!

We're looking for a CRM Specialist to join our global Lifecycle team and help us drive growth in the French Market. This is a great opportunity for someone who is passionate about automation, lead activation, and building scalable outreach systems.

Ready to be part of the challenge? 🚀

What you'll do 📝

We're looking for a technically sharp and execution-oriented CRM Specialist to support lifecycle and outreach operations for the French market. Sitting at the intersection of marketing automation, lead activation, and SDR enablement, you'll play a critical role in building and optimising the programmes that convert leads into pipeline.

Reporting to the Global Lifecycle Strategy Manager, you'll work within a growing team of specialists, contributing to the global lifecycle motion while owning French market execution end-to-end.

• Build and execute activation and reactivation sequences for French market leads, targeting the right triggers, timing, and channels.

• Manage lead nurturing flows, onboarding programmes, and re-engagement campaigns across the funnel.

• Support lead scoring and lifecycle stage management in alignment with global criteria defined by the team.

• Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the French market.

• Coordinate with SDRs to ensure seamless lead routing, follow-up SLAs, and clear campaign context at handoff.

• Collaborate with Field Marketing to turn events and campaigns into full-funnel, multi-touch sequences.

• Identify and implement automation opportunities to improve funnel velocity and conversion rates.

• Use AI-assisted tools for copywriting, sequence creation, and outreach personalisation at scale.

• Contribute to the team's AI tooling experimentation, testing new approaches for segmentation and lead prioritisation.

• Manage campaign calendars and ensure accurate lead attribution across touchpoints.

• Maintain data quality standards for lead routing, enrichment, and CRM hygiene.

• Analyse campaign and activation performance, extracting insights to share with the wider Lifecycle and Revenue Marketing teams.

• Build and maintain basic dashboards to track activation rates, funnel velocity, and campaign ROI.