We are looking for a Product Marketing Manager (Middle) who will drive content and product marketing initiatives across multiple channels, ensuring strong positioning, consistent messaging, and measurable impact on brand visibility and user activation.

Location: office-based in Lisbon, Portugal (relocation supported)

Responsibilities:

•  Manage and optimize content across all PESO channels (paid, earned, shared, owned)
•  Improve CTA placements and overall conversion flow across content assets
•  Execute and optimize content distribution and user activation strategies
•  Track and analyze performance metrics (OR, CR, content reach, reprints) and implement improvements
•  Own and continuously update website and social media content aligned with SEO and growth goals
•  Coordinate cross-functionally with content, marketing, business development, and legal teams
•  Identify new opportunities for placements, partnerships, and media exposure
•  Work with key Media, managing media buying
•  Improve content production workflows for better speed and quality
•  Manage and oversee content delivery from external contributors and subcontractors
•  Refresh and optimize evergreen content and creative assets

Requirements:

• Strong Experience in B2B with Game Providers / Live Games / Slots Aggregator
• 3+ years of experience in marketing
• Strong experience in digital and lead-gen marketing
• Solid understanding of content marketing, SEO, PR, and brand comms
• Experience working with external stakeholders, such as SBC, SiGMA, EGR, IGA, GGA, etc.
• Ability to work with briefs and deliver ready-to-publish content
• Experience with marketing tools and performance tracking
• Strong organizational skills and ability to manage multiple stakeholders
• Affiliate marketing/reputation management experience is a plus
• English: B2/C1+ (fluent), additional languages are a plus