We're strengthening our presence across Bulgaria and seeking a Country Manager with proven iGaming or Betting experience to drive our growth strategy in these dynamic markets.

📍 Location: Sofia, Bulgaria

💼 Full-time: iGaming Industry

🌍 Market: Bulgaria

🗣 Languages: Native Bulgarian speaker, fluent in English

What you'll do

• Own full P&L responsibility and define a clear growth roadmap for Bulgaria.
• Build and lead a local team and agency network across marketing, CRM, affiliates, and partnerships.
• Adapt global brand, product, and acquisition strategies to local market dynamics and player behaviour.
• Establish and nurture high-value relationships with key affiliates, media partners, and payment providers to maximize growth potential.
• Orchestrate large-scale campaigns and sponsorships that build brand authority and player loyalty.
• Drive data-driven decision-making through performance KPIs: NGR, FTDs, LTV/CAC, retention, and reactivation metrics.
• Act as the voice of the market internally, providing insights and opportunities directly to senior leadership.

What we're looking for

• 2+ years in iGaming or betting. Preferably on the operator side.
• 1+ year in a Country Manager position in iGaming
• Strong commercial mindset: proven record of scaling revenues and building profitable growth strategies.
• Deep understanding of Bulgaria player profiles, competitive landscape, and marketing channels.
• Native Bulgarian speaker, fluent in English outstanding stakeholder management and leadership skills.