Asociado de Growth Marketing

What we need

• One to three years in marketing, ideally at a startup, where you ran campaigns yourself.
• Design skills you use every week. Figma, InDesign, Illustrator or Photoshop, well enough to produce finished assets on your own.
• Social media and content you have created and grown, with results you can talk about.
• Paid ads on Meta and LinkedIn. Campaigns you set up, ran and optimised against a cost target.
• AI native. You already use AI tools every day and build what you need without waiting to be shown. It is how everyone at Sovrano works.
• Professional English, used daily. Spanish or another European language is a strong plus.
• Barcelona, on-site, or ready to move here, with regular time in the office.

The best AI models in the world are only as good as the experts who teach and test them. Somebody has to find those experts, and every new project starts with the same question: can we get the right ones in front of it, fast? This role is the marketer who answers yes. Sovrano supplies verified European expertise to frontier AI labs, robotics companies and enterprise AI teams. Doctors, lawyers, engineers, linguists and researchers put their judgement to work on the data that trains and evaluates frontier models. Sovrano draws on a network of 400,000+ professionals, 100+ partner universities across Europe with EFMD certification, 23 European languages, its own EuroExec benchmark, and a funding round led by b2venture. Two audiences decide whether that works: clients on one side, experts on the other. Marketing covers both, and this role owns the expert side. Think of it as a forward deployed marketer. You report to the Head of Marketing, who guides the work: which channels to use, how Sovrano is presented to experts, and where your time goes. Day to day you work closely with the lead of Talent Operations & Community to understand the staffing needs of each project, then turn them into campaigns. A new project is announced on Monday. By the end of the week you have worked out where its experts are, built the campaign, put it live and can tell us what is working. Strategy on Monday, Figma on Tuesday, a paid test on Wednesday, an event on Thursday. Every campaign maps to real people joining real projects, so you know within days whether an idea worked. That breadth is the point, and it is also the hard part. The supply side tells you what each project needs, Marketing sets the direction and the standard, and most weeks you will be the one weighing which piece of work moves the numbers first.

What you own

• Project campaigns. Every new project gets a plan to reach the experts it needs, live within days of being announced.
• Paid acquisition. Meta and LinkedIn campaigns aimed at the expert audience, with cost per qualified sign up as your number.
• Activation. The emails and sequences that turn a sign up into someone who completes an assessment and takes on a first project.
• Materials. The visuals, one pagers, decks and short videos the business needs, made by you, on brand, the same day.
• Expert social and channels. Social media for the expert audience, and campaigns run with partner universities and CareerOS.
• Expert events. Events that bring experts closer to Sovrano, from the plan to the follow up.
• The weekly read. What ran, what it cost, what it brought in, and what you would do next.