About the role

As the Growth Hacker at Booksy, you will take ownership of local marketing initiatives focused on generating high-quality B2B leads and improving performance across the full marketing funnel. This role centers on planning, launching, and optimizing paid campaigns across key digital channels, while using data and experimentation to continuously improve results. You will work closely with teams across marketing, ECRM, growth, and product, helping connect campaign execution with product understanding and broader business goals. This is an opportunity to play an important role in strengthening Booksy's provider acquisition efforts through analytical thinking, channel expertise, and a test-and-learn approach.

What you'll be doing

• Lead and optimize B2B lead generation campaigns in local marketing, with a strong focus on improving lead quality as well as volume.
• Plan, launch, and manage paid campaigns across channels such as Meta Ads, Google Ads, and TikTok Ads, adjusting settings and targeting to drive the most valuable outcomes.
• Run experiments and A/B tests across the funnel, identifying opportunities to improve campaign efficiency, conversion performance, and overall marketing effectiveness.
• Analyze campaign and funnel performance, draw actionable conclusions from reports, and use insights to inform future campaign strategy and execution.
• Partner with the ECRM team to recommend changes in email marketing and campaign flows that support stronger performance and optimization.
• Build and manage a growth experimentation backlog & run rapid test cycles (weekly or bi-weekly).
• Understand and optimize within a two-sided marketplace (supply vs demand).
• Ensure lead generation aligns with provider success (e.g. bookings, retention).

Requirements

What we're looking for

• Proven experience in performance marketing or a closely related digital marketing role, ideally with responsibility for end-to-end campaign management.
• Strong analytical mindset, with the ability to interpret data, spot patterns, and translate insights into practical optimization actions.
• Hands-on expertise in major paid acquisition platforms, especially Meta, with additional experience in Google Ads and TikTok Ads highly valued.
• Confidence working across both marketing execution and product-related context, with the ability to understand how campaigns connect to the customer journey and offering.
• Strong collaboration skills and comfort working with cross-functional, international stakeholders in a fast-moving environment.

What you'll need

• Around 3+ years of relevant experience in digital or performance marketing.
• Very good working knowledge of Meta Ads, plus solid familiarity with Google Ads and TikTok Ads.
• Experience creating, optimizing, and scaling campaigns with a focus on lead generation and campaign quality.
• Ability to work with reporting and analytics tools, including familiarity with Looker Studio; exposure to tools such as Power BI is also useful.
• Practical understanding of email marketing and the ability to contribute ideas that improve ECRM campaign performance.
• Experience conducting A/B tests and other structured experiments to improve results across the marketing funnel.
• Strong English communication skills, with the ability to collaborate effectively in an English-speaking team environment.
• A proactive, hands-on approach and the ability to work effectively in a role with broad ownership and evolving priorities.
• Experience in marketplace, SaaS, or app growth is a strong plus.
• Experience scaling campaigns, not just managing them.
• Data-driven mindset.

Benefits

What we offer

At Booksy, we offer you the opportunity to make a direct impact on B2B growth through a role that combines channel ownership, experimentation, and cross-functional collaboration. You'll work on meaningful acquisition initiatives in a business that is increasingly connecting marketing with product and growth. This role gives you the space to influence how campaigns are built, optimized, and measured, while contributing ideas that improve performance across multiple touchpoints. You'll join a collaborative environment where analytical thinking, curiosity, and practical execution are valued, and where your expertise can help shape how we grow our provider base.

Some of the Polish benefits we offer are:

• Fully remote position - We take pride in being a globally distributed team;

• Private medical care from Allianz health (subsidized by Booksy);
• Life insurance from Uniqua (covered by Booksy, employee cost- 1 PLN);
• Multisport card (voluntary and unsubsidized, diverse packages to choose from);
• Online consultations with Psychologist Booksy (fully subsidized by the company);
• Access to English online language training (Speexx);
• Employee wellbeing platform: Worksmile (employees can redeem shopping vouchers);
• Additional life Insurance from PZU (unsubsidized, voluntary);
• Happiness Team initiatives.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com, so we can best support you.

How AI helps us find great people

Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked.Every application goes through the same AI review to help us spot skills that match the role - but don't worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won't affect your chances in any way. If you have questions, just drop us a note - we're happy to explain more.