Digital Marketeer Business Banking

At ING we are looking for a CJE Digital Marketeer

Your role and work environment

We are looking for a talented and enthusiastic CJE Digital Marketeer to join our Digital Sales Team of Business Banking Spain

Your key responsibilities

As a Digital Marketeer you will:

Play a crucial delivery role in the data-driven culture supporting our products and services

Be responsible for delivering valuable insights to both your colleagues and our clients

Promote innovation and testing in the fields of personalized, digital sales & m Your day-to-day job in the Digital Sales Area will focus on driving digital activation and conversion of our channels, products and services for Business Banking clients. You will do this by designing, executing and optimizing data-driven campaigns and customer journeys across different touchpoints, including our webpage, app, closed web environment, third-party digital channels such as SEA/Display, and e-mail, in close coordination with Marketing and other key stakeholders.

You will also be part of an Agile environment by being a member of the multidisciplinary team of specialists. Your colleagues will have a background in analytics, in marketing, in channels and communication.

• Your team is responsible for boosting (digital) sales and services of Business Banking through data driven digital (personalization) campaigns and offering the most relevant and personal customer experience. Next to this, innovation in the field of digital marketing needs to be evangelized within the tribe and to other squads within ING.
• As Digital Marketeer, you strengthen your squad by your experience in business and functional analysis, experienced stakeholder management, clear & concise communications, contributing to collaborative and effective team performance, and a natural affinity with the strategic and tactical roadmap of your department ('tribe'). You will work with the product owner to prioritize business and information needs, and accordingly translate them into an analytical approach.
• As Digital Marketeer, you understand how a client interacts with ING, via the different communication channels. You will design, implement and optimize customer journeys that ensure the best possible interaction with our customers, in tune with the specificities of each communication channel.
  • Explain and document the business/user requirements.
  • Process of engaging with stakeholders and maintaining good relationships with them
  • Provide data / analytical support for the stakeholders' actions
  • Identify, analyze, and interpret trends or patterns in results using Adobe and other reporting tools
  • Communicate these recommendations to the stakeholders using both analytical and business jargon when appropriate (written and oral)
  • Keep track of innovation and trends within the work field and make sure we stay ahead in personalized digital marketing.
  • Make sure we develop an experimental mindset with our stakeholders, so future decisions can be more data driven.
  • Explore how other companies in the same sector or another sector solve the same user need.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits... don't hesitate to apply!

A colleague with a talent for taking it on and making it happen, enthusiasm for helping others to be successful and a knack for always being a step ahead. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions to problems.

• Enhancing the customer and employee experience is what gets you going: you get energized by assisting the business providing an excellent customer service.

• Be analytical: extremely curious, constantly looking for an explanation; analyzing sharply, concise & to the point
• Evolution, innovation and testing is part of your DNA. You are interested in how our world (and customers) evolve and translate that into the continuous improvement of our processes and communication channels.
• You get things done. With a 'yes-we-can' attitude, with due respect for process and risk management.
• Work with small iterations, continuously improve, continuous feedback loop within squad
• Take ownership on tasks assigned: you will be cultivating personalization within the bank

• Be able to influence and convince not only peers but also the stakeholders based on analytical results
• Be capable to take decisions at tactical level and therefore build a trusted relationship with your squad members and your stakeholders

• You hold a Master's degree or similar by experience, with 1 to 4 years of experience preferably in digital marketing.

• Experience with tools such as Adobe, Bloomreach, Google Analytics are a plus; an interest in these tools is a must.
• Experience with MS Microsoft tools is a must.
• Good knowledge of English, and either Spanish or French.

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but... What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Balance That Works.

We put balance to work, so you can do it too. With our customers' needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it.

Restaurant card.

So that thinking about what to have for lunch doesn't take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

Health insurance.

For you and all your family (spouse/partner and children).

Life insurance.

We help you protect what matters most to you.

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids...

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loans with more beneficial conditions.

Special mortgage conditions after 6 months working at the bank.

And you can benefit from our pension plan after 1 month with us!

More vitality and more belonging

360º care of the employee (physical, mental, social connection & purpose).

Physiotherapy service on site.

Clinics with professional, world-class athletes.

Gympass service.

Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.

International Remote work program.

Get to know Us

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.

We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.

And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.

Making things happen, helping others be successful, always being one step ahead-that's our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working...we are looking forward to meeting you!

At ING, you belong just as you are. We hire and support people for their talent and potential - and we know that when you can be yourself, you do your best work.

Job Application Safety Reminder

We're seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

• Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.
• Check the sender's email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.
• No payments or banking details will ever be requested: If someone asks for this information, it's a scam